It’s easy to forget now, more than a decade after its 2004 launch, how Blizzard’s venerable World of Warcraft influenced the course of the entire game industry. 

But how did it reflect the influence of the developers who worked so hard to bring it to life? Now, in rare and newly-unearthed footage from GDC Austin 2007, you can watch Blizzard head Mike Morhaime speak to the company’s philosophy and outlook in the years after the launch of its smash hit MMORPG.

This a full-length keynote that goes into great detail about the company’s culture, attention to detail, and much more. Developers who missed it in person — and you could be forgiven for doing so, since it was eight years ago at this point — can now watch Morhaime’s classic keynote on the GDC Vault’s new YouTube channel.

About the GDC Vault

In addition to this presentation, the GDC Vault and its new YouTube channel offers numerous other free videos, audio recordings, and slides from many of the recent Game Developers Conference events, and the service offers even more members-only content for GDC Vault subscribers.Those who purchased All Access passes to recent events like GDC, GDC Europe, and GDC Next already have full access to GDC Vault, and interested parties can apply for the individual subscription via a GDC Vault subscription page. Group subscriptions are also available: game-related schools and development studios who sign up for GDC Vault Studio Subscriptions can receive access for their entire office or company by contacting staff via the GDC Vault group subscription page. Finally, current subscribers with access issues can contact GDC Vault technical support.Gamasutra and GDC are sibling organizations under parent UBM Tech